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~subject:"Brand image"
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
1
Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
Saved in:
2
Handelsorientierte Markenbewertung
Wiesel, Stefan
;
Reutterer, Thomas
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 211-222)
.
2010
Persistent link: https://www.econbiz.de/10003968952
Saved in:
3
Repositionierung eines antibakteriellen Arzneimittels
Männche, Steffen
;
Wartenberg, Frank
;
Baier, Daniel
- In:
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
,
(pp. 285-293)
.
2009
Persistent link: https://www.econbiz.de/10003871296
Saved in:
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