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~subject:"Brand image"
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Brand image
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
16
Markenführung
16
Neuseeland
11
New Zealand
11
Brand
8
Markenartikel
8
Markenimage
8
B-to-B-Marketing
7
Business-to-business marketing
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Marketing management
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Marketingmanagement
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Australia
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Australien
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Credibility
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Einzelhandel
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Glaubwürdigkeit
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Retail trade
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Animals
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Event marketing
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Event-Marketing
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Innovation
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Innovation management
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Innovationsmanagement
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Lieferantenmanagement
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Tiere
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Authenticity
3
Markenpolitik
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Marketing
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New product development
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Produktentwicklung
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Viral marketing
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Virales Marketing
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Wein
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Beverland, Michael B.
6
Napoli, Julie
3
Farrelly, Francis
2
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
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Eckhardt, Giana M.
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Lindgreen, Adam
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Sands, Sean
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Shankar, Avi
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Vink, Michiel W.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : MM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
3
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
4
Can all brands innovate in the same way? : a typology of brand position and innovation effort
Beverland, Michael B.
;
Napoli, Julie
;
Farrelly, Francis
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003937621
Saved in:
5
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
6
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
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