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~subject:"Brand image"
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Search: subject_exact:"Franchise-Vertrag"
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Brand image
Franchising
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Nyadzayo, Munyaradzi W.
3
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Journal of business research : JBR
4
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ECONIS (ZBW)
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Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
2
Role of functional company characteristics on food franchisee behavior
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10014290365
Saved in:
3
Franchisor support and brand value empowerment of micro-franchisees : a Brazilian market perspective
Melo, Pedro Lucas De Resende
;
Carneiro-da-Cunha, Julio …
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
4
,
pp. 616-642
Persistent link: https://www.econbiz.de/10013273365
Saved in:
4
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
5
Supersize me? : franchisee size and voluntary compliance with corporate brand‐building initiatives
Massimino, Brett
;
Lawrence, Benjamin
- In:
Journal of operations management
65
(
2019
)
7
,
pp. 659-684
Persistent link: https://www.econbiz.de/10012122118
Saved in:
6
Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis
Calderón-Monge, Esther
;
Huerta-Zavala, Pilar
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
2
,
pp. 573-588
Persistent link: https://www.econbiz.de/10012226848
Saved in:
7
Antecedents leading to perceived franchise support
Rickard, Mary Kay
;
Marshall, Greg W.
;
Rutherford, Brian N.
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012132703
Saved in:
8
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
9
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
10
Resale prices in franchising : insights from franchisee perspectives
Perrigot, Rozenn
;
Basset, Guy
;
Meiseberg, Brinja
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 663-675
Persistent link: https://www.econbiz.de/10011616254
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