//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Welt"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Welt
Sportmarketing
9
Sports marketing
9
Konsumentenverhalten
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
Ball game
2
Ballsport
2
Football
2
Fußball
2
Sponsoring
2
Sponsorship
2
Actual purchases
1
Athletes
1
Betriebliche Wertschöpfung
1
Brand image
1
Conceptual paper
1
Coping strategy
1
Coping-Strategie
1
Coronavirus
1
Customer integration
1
Discrimination
1
Diskriminierung
1
Engagement behaviour
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Final Four
1
Freizeitverhalten
1
Hedonic price index
1
Hedonischer Preisindex
1
Hungary
1
Information costs
1
Informationskosten
1
Innovation
1
Innovation antecedents
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Conference paper
Article in journal
747
Aufsatz in Zeitschrift
747
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
27
Sammelwerk
27
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
16
Working Paper
16
Aufsatzsammlung
12
Case study
11
Fallstudie
11
Hochschulschrift
11
Thesis
8
Konferenzbeitrag
7
Konferenzschrift
4
Reprint
4
Bibliografie
3
Conference proceedings
3
Handbook
2
Handbuch
2
Amtsdruckschrift
1
Bibliography
1
Collection of articles written by one author
1
Government document
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Csóka, László
1
Dimitropoulos, Panagiotis
1
Grohs, Reinhard
1
Harrington, David Edwin
1
Hegedüs, Réka
1
Herberth, Christoph
1
Kainz, Florian
1
Koronios, Konstantinos
1
Maennig, Wolfgang
1
Mueller, Steffen Q.
1
Ntasis, Lazaros
1
Németh, Péter
1
Paul, Rodney J.
1
Ratten, Vanessa
1
Reisinger, Heribert
1
Treber, Jaret
1
Törőcsik, Mária
1
Weinbach, Andrew P.
1
more ...
less ...
Published in...
All
International journal of sport finance
2
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Sport, Business and Management : an international journal ; SBM
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
3
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
4
Neue internationale Märkte im Spitzensport : Bedeutung & Rolle des strategischen Social Media Marketing im Rahmen von Internationalisierungsstrategien
Kainz, Florian
;
Herberth, Christoph
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 25-40)
.
2016
Persistent link: https://www.econbiz.de/10011587872
Saved in:
5
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
6
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
7
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->