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~subject:"Brand management"
~subject:"Delphi-Methode"
~subject:"Theorie"
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Brand management
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137
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134
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83
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83
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81
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57
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32
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26
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4
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ERIM report series research in management
6
Discussion paper series / IZA
3
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Expert journal of marketing
3
Journal of travel and tourism marketing
3
New York economic review : journal of the New York State Economics Association
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic business
2
Journal of fashion marketing and management
2
Marketing : ZFP ; journal of research and management
2
Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
2
The journal of brand management : an international journal
2
Working paper
2
Baltic journal of management
1
Central European business review : CEBR
1
DRUID working paper
1
Discussion paper / Institute of Agricultural Development in Central and Eastern Europe
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
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1
Diskussionsbeitrag / Universität Potsdam, Wirtschafts- und Sozialwissenschaftliche Fakultät, Lehrstuhl für Finanzwissenschaft
1
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1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Doctoral thesis / Luleå University of Technology
1
Economic research report
1
Enlightening tourism : ET ; a pathmaking journal
1
Essays in political economy from the Ludwig von Mises Institute
1
European research on management and business economics
1
European research studies
1
Faculty research papers / The Fuqua School of Business, Duke University
1
Fisher College of Business working paper series
1
Freiberger Dissertationen OnLine : FRIDOLIN
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of business performance and supply chain modelling
1
International journal of commerce and management
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
155
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11
Combined fuzzy theory and Delphi method for instruments designing framework
of
online
marketing
flexibility dimensions
Kumar, Anil
;
Sindhwani, Piyush
;
Trivedi, Shrawan Kumar
- In:
International journal of services technology and …
26
(
2020
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10012503583
Saved in:
12
Why is so little
marketing
research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study
of
authors who have succeeded
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
28
(
2011
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10009305318
Saved in:
13
The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
14
The utilisation
of
digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
15
Introduction: Internationalization in
marketing
: from theory to practice by means
of
a Delphi study
Czinkota, Michael R.
;
Pinkwart, Andreas
- In:
Thunderbird international business review
56
(
2014
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010248878
Saved in:
16
The usability
of
i-suyyah : a mobile tourism application for arab tourists in malaysia
Wan Daud, Wan Ab Aziz
;
Abdul Ghani, Mohammad Taufiq
; …
- In:
Enlightening tourism : ET ; a pathmaking journal
11
(
2021
)
1
,
pp. 263-286
Persistent link: https://www.econbiz.de/10012583859
Saved in:
17
The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
18
Embrace, before it is too late! : prediction
of
future studies on value co-creation
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 121-151
Persistent link: https://www.econbiz.de/10011954096
Saved in:
19
Exploring the perceived value
of
social practice theories for business-to-business
marketing
managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
Saved in:
20
Price competition between an
expert
and a non-
expert
Bouckaert, Jan
;
Degryse, Hans
- In:
International journal of industrial organization
18
(
2000
)
6
,
pp. 901-923
Persistent link: https://www.econbiz.de/10001485713
Saved in:
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