Combined fuzzy theory and Delphi method for instruments designing framework of online marketing flexibility dimensions
Anil Kumar, Piyush Sindhwani, Shrawan Kumar Trivedi
| Year of publication: |
2020
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|---|---|
| Authors: | Kumar, Anil ; Sindhwani, Piyush ; Trivedi, Shrawan Kumar |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 26.2020, 4, p. 341-356
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| Subject: | fuzzy theory | flexibility | Delphi | globalisation | market dynamism | online platform | Fuzzy-Set-Theorie | Fuzzy sets | Delphi-Methode | Delphi technique | Digitale Plattform | Digital platform | Flexibilität | Flexibility | Online-Marketing | Internet marketing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2020.107436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503583