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~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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ECONIS (ZBW)
230
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1
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1
"
Experience
" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
-
2021
Persistent link: https://www.econbiz.de/10012653558
Saved in:
2
Le rôle de l'environnement des services et de l'interaction sociale sur l'
expérience
des clients et des employés dans le cadre d'un café : le cas du Vietnam
Tran Xuan Quynh
-
2020
Persistent link: https://www.econbiz.de/10012661534
Saved in:
3
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
4
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
5
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
6
Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus
Röding, Tobias
-
2023
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also...
Persistent link: https://www.econbiz.de/10013518350
Saved in:
7
A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin
-
2020
Persistent link: https://www.econbiz.de/10012294476
Saved in:
8
Digital Technology in Service Encounters : Effects on Frontline Employees and Customer Responses
Christ-Brendemühl, Sonja
-
2022
Introduction -- Technology in Service Management -- Theoretical Foundations -- Study A: The Impact of Technology on Frontline Employees’ Process Deviance -- Study B: A 360-degree View of Technology Deployment -- Study C: A Dyadic Study on Employees’ Technostress and Customer Responses --...
Persistent link: https://www.econbiz.de/10013270870
Saved in:
9
Customer loyalty and brand management
Rubio Benito, Natalia
(
ed.
); …
-
2019
improve value co-creation and multichannel
experience
-among other issues-and contribute to improving a brand's portfolio of …
Persistent link: https://www.econbiz.de/10012117972
Saved in:
10
The effects of O2O service factors on sequel service adoption : O2O service quality dimensions and perceived fit
Kang, Dayoung
;
Kim, Seongcheol
-
2018
). The findings were drawn from a total of 444 South Korean respondents who have
experience
with using the parent O2O …
Persistent link: https://www.econbiz.de/10012005454
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