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~subject:"Brand management"
~subject:"Führungsstil"
~type_genre:"Reprint"
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Brand management
Führungsstil
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
262
Theory
261
Organisatorischer Wandel
133
Organizational change
133
Marketingmanagement
118
Marketing management
117
Multinationales Unternehmen
116
Transnational corporation
116
Business ethics
111
Unternehmensethik
111
Corporate Social Responsibility
108
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108
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104
Human Resource Management
101
Personalmanagement
101
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96
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95
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92
World
92
Wissensmanagement
84
Knowledge management
83
Cross-cultural management
80
Interkulturelles Management
80
Consumer behaviour
76
Konsumentenverhalten
76
Takeover
74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
64
Führungskräfte
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Managers
64
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64
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Reprint
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20,929
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5,072
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5,072
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1,054
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1,024
Collection of articles of several authors
916
Sammelwerk
916
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761
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757
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476
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246
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156
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156
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142
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128
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97
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45
Sammlung
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English
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Mintzberg, Henry
4
Park, C. Whan
4
Schmitt, Bernd
4
Bedeian, Arthur G.
3
De Chernatony, Leslie
3
House, Robert J.
3
McCarthy, Michael S.
3
Aaker, David A.
2
Arthur, Michael B.
2
Conger, Jay A.
2
Den Hartog, Deanne N.
2
Drucker, Peter F.
2
Eagly, Alice Hendrickson
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schmidt, Warren H.
2
Schultz, Majken
2
Shamir, Boas
2
Tannenbaum, Robert
2
Westley, Frances
2
Yukl, Gary
2
Zaleznik, Abraham
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Allen, Kathleen E.
1
Alpert, Frank
1
Altman, Yochanan
1
Avolio, Bruce J.
1
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Harvard Graduate School of Business Administration
2
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Leading organizations : perspectives for a new era
16
Corporate brand and corporate reputation
13
Discovering leadership
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
Change management ; Vol. 3
6
Critical perspectives on business and management
6
Harvard business review on the persuasive leader
6
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
Individual perspectives
4
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Leadership, gender and organization
3
New directions in organizational behavior ; Vol. 2
3
The impact of culture
3
The impact of culture (continued)
3
Chris Argyris : critical evaluations in business and management
2
Evolving and emerging issues in marketing strategy
2
Harvard business review classics
2
International HRM: the MNE perspective
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
NGO management : the Earthscan companion
2
Positivism : deductive research methodologies
2
Business ethics and strategy ; Vol. 2
1
Change management ; Vol. 1
1
Corporate social responsibility
1
Crisis management ; Vol. 2
1
Crisis management ; Vol. 3
1
Foundations of cross cultural management ; Vol. 2
1
Foundations of cross cultural management ; Vol. 4
1
Global business and organizational excellence : a review of research & best practices
1
Global-local consumption
1
Group and meso level perspectives
1
H. Igor Ansoff ; Vol. 2
1
Harvard business review classics series
1
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ECONIS (ZBW)
200
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1
A credible green strategy begins with real personal and organizational change
Osborn-Jones, Tim
- In:
Corporate social responsibility
,
(pp. 86-92)
.
2009
Persistent link: https://www.econbiz.de/10003858470
Saved in:
2
Collaborative leadership : new perspectives in leadership development
De Meyer, Arnoud
- In:
The future of leadership development : corporate needs …
,
(pp. 44-63)
.
2011
Persistent link: https://www.econbiz.de/10008824089
Saved in:
3
Implications and applications of complexity thinking in organization studies : leadership and organizational development
Johannessen, Stig O.
(
ed.
);
Kuhn, Lesley
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009517350
Saved in:
4
Evolution of
management
thought : critical perspectives on business and
management
Bedeian, Arthur G.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009315451
Saved in:
5
Leadership and the problem of bogus empowerment
Ciulla, Joanne B.
- In:
Leading organizations : perspectives for a new era
,
(pp. 195-208)
.
2010
Persistent link: https://www.econbiz.de/10003947834
Saved in:
6
Illuminating a cross-cultural leadership challenge : when identity groups collide
Chrobot-Mason, Donna
;
Ruderman, Marian N.
;
Weber, Todd J.
; …
- In:
Leading organizations : perspectives for a new era
,
(pp. 545-566)
.
2010
Persistent link: https://www.econbiz.de/10003947914
Saved in:
7
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
8
The human side of managing technological innovation : a collection of readings
Katz, Ralph
(
ed.
)
-
2004
-
2. ed.
management
of technology-based innovation. The book can also be used as a complementary text for any course that emphasizes …
Persistent link: https://www.econbiz.de/10014380028
Saved in:
9
Followership : the theoretical foundation of a contemporary construct
Baker, Susan D.
- In:
Discovering leadership
,
(pp. 139-156)
.
2009
Persistent link: https://www.econbiz.de/10003812727
Saved in:
10
Team leadership
Zaccaro, Stephen J.
;
Rittman, Andrea L.
;
Marks, Michelle A.
-
2009
Persistent link: https://www.econbiz.de/10003856362
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