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~subject:"Brand management"
~subject:"Geschäftsmodell"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Medienmanagement
52
Media management
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International journal on media management : JMM
2
JMM : the international journal on media management
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ECONIS (ZBW)
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Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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2
The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
Saved in:
3
Digitisation, internationalisation, and changing business models in local media markets : an analysis of commercial media's perceptions on challenges ahead
Donders, Karen
;
Enli, Gunn
;
Raats, Tim
;
Syvertsen, Trine
- In:
Journal of media business studies
15
(
2018
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10011993222
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4
How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas
;
Tropp, Jörg
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
Saved in:
5
Brands and branding in media management : toward a research agenda
Malmelin, Nando
;
Moisander, Johanna
- In:
JMM : the international journal on media management
16
(
2014
)
1
,
pp. 9-25
Persistent link: https://www.econbiz.de/10010370764
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