Ur Rehman, Fazal; Prokop, Viktor; Othman, Bestoon; … - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-14
This study examines the influence of social advertising on the buying behaviour of Malaysian consumers along with the … that social advertising, informativeness, entertainment, credibility, ease of use, contents, and gender have positive … contribution of this study is the assessment of the effects of some unique and influential factors of social advertising on the …