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~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
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Brand management
Internet marketing
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Distribution channel
554
Vertriebsweg
554
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100
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100
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98
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98
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Handbuch Multi-Channel-Marketing
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Business transformation in China
1
Business-to-business brand management : theory, research and executive case study exercises
1
Channel strategies and marketing mix in a connected world
1
Contemporary issues in digital marketing
1
Contemporary research in e-branding
1
Der Kunde im Fokus
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-Services : opportunities and threats
1
E-business applications for product development and competitive growth : emerging technologies
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Emerging issues in economics of development, business and finance
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Explanatory frameworks : economics, geography, social analysis
1
Fallstudien zur Unternehmensführung
1
Global competition and integration
1
Handbook of corporate sustainability : frameworks, strategies and tools
1
Handbook of information exchange in supply chain management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Innovative business practices : prevailing a turbulent era
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ECONIS (ZBW)
94
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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4
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
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5
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
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6
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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7
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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8
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
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9
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
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10
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
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