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~subject:"Brand management"
~subject:"Markenimage"
~subject:"United States"
~type_genre:"Article in journal"
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Brand management
Markenimage
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Packaging
439
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400
Consumer behaviour
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218
packaging
71
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65
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2
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Journal of retailing
5
International journal of retail & distribution management
4
International journal of wine business research : IJWBR
4
Psychology & marketing
4
The journal of product & brand management
4
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Nepalese journal of finance : a publication of Uniglobe College
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
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Applied economics
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Asia Pacific journal of innovation and entrepreneurship : APJIE
1
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
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1
International journal of business excellence : IJBEX
1
International journal of consumer studies
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International journal of market research
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of procurement management
1
International journal of productivity and quality management : IJPQM
1
International journal of public sector performance management : IJPSPM
1
International journal of quality & reliability management
1
International journal of services and operations management
1
International journal of strategic business alliances
1
Jahrbuch Seniorenmarketing
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international business and economics : JIBE
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
83
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
3
Marketing strategies and customer satisfaction : a study on the higher education institutions in Johor
Fong, Sook-Fun
;
Loh, Rui-Ying
;
Choi Sang Long
- In:
Business and Economic Research : BER
12
(
2022
)
2
,
pp. 61-83
Persistent link: https://www.econbiz.de/10013473984
Saved in:
4
Factors influencing consumer buying behavior while purchasing packaged fruit juice in Kathmandu Valley
Bhatta, Subekshya
;
Pradhan, Radhe Shyam
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014495119
Saved in:
5
Are gamification and consumer happiness the links between gourmet food packaging design and mobile points of sales?
Moutzala, Ioanna
;
Spais, George S.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 986-1028
Persistent link: https://www.econbiz.de/10015049479
Saved in:
6
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
7
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
8
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
9
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
10
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
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