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~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Brand management
Relationship marketing
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
262
Theory
261
Organisatorischer Wandel
133
Organizational change
133
Marketingmanagement
118
Marketing management
117
Multinationales Unternehmen
116
Transnational corporation
116
Business ethics
111
Unternehmensethik
111
Corporate Social Responsibility
108
Corporate social responsibility
108
Markenführung
104
Human Resource Management
101
Personalmanagement
101
Führungsstil
96
Leadership style
96
Management
95
Welt
92
World
92
Wissensmanagement
84
Knowledge management
83
Cross-cultural management
80
Interkulturelles Management
80
Consumer behaviour
76
Konsumentenverhalten
76
Takeover
74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
64
Führungskräfte
64
Managers
64
Unternehmenserfolg
64
Lieferkette
63
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Article
130
Book / Working Paper
14
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Reprint
Article in journal
22,639
Aufsatz in Zeitschrift
22,639
Aufsatz im Buch
5,595
Book section
5,595
Hochschulschrift
2,002
Thesis
1,569
Graue Literatur
1,503
Non-commercial literature
1,503
Working Paper
937
Arbeitspapier
936
Collection of articles of several authors
897
Sammelwerk
897
Case study
864
Fallstudie
864
Aufsatzsammlung
598
Ratgeber
301
Guidebook
280
Conference paper
231
Konferenzbeitrag
231
Lehrbuch
220
Textbook
192
Bibliografie enthalten
191
Bibliography included
191
Konferenzschrift
181
Handbook
134
Handbuch
134
Conference proceedings
122
Collection of articles written by one author
64
Sammlung
64
Interview
52
Glossar enthalten
33
Glossary included
33
Systematic review
30
Übersichtsarbeit
30
Fallstudiensammlung
28
Bibliografie
27
Festschrift
25
Elektronischer Datenträger
17
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16
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English
144
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Grönroos, Christian
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
Fournier, Susan
3
McCarthy, Michael S.
3
Aaker, David A.
2
Baron, Steve
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Azoulay, Audrey
1
Baker, Jeff
1
Barnard, Neil
1
Batista, Luciano C.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
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Institution
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Harvard Graduate School of Business Administration
1
Published in...
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Corporate brand and corporate reputation
15
Brand management ; Vol. 2
13
Brand management ; Vol. 3
12
The evolution of brands : from signals of quality to storehouses of trust
12
Measuring and managing brands
11
Brand management ; Vol. 1
10
Brand management ; Vol. 4
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
6
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Major theoretical debates and contemporary issues in marketing theory
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Global-local consumption
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Premier reference source
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
144
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144
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1
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
2
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
3
Global account
management
: the new frontier in relationship marketing
Yip, George S.
;
Madsen, Tammy L.
-
2008
Persistent link: https://www.econbiz.de/10003657204
Saved in:
4
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
5
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
6
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
7
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
8
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
9
CRM practices and resources for the development of customer-focused multinational organizations
Batista, Luciano C.
-
2010
Persistent link: https://www.econbiz.de/10003908632
Saved in:
10
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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