Global account management : the new frontier in relationship marketing
Year of publication: |
2008
|
---|---|
Authors: | Yip, George S. ; Madsen, Tammy L. |
Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 67-85
|
Subject: | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management |
-
Neeb, Hans-Peter, (2023)
-
Thoma, Axel, (2009)
-
Schlüter, Andrea, (2011)
- More ...
-
Global account management: The new frontier in relationship marketing
Yip, George S., (1996)
-
Global account management: the new frontier in relationship marketing
Yip, George S., (1996)
-
Microfoundations of Routines and Capabilities: Individuals, Processes and Structure
Felin, Teppo, (2012)
- More ...