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~subject:"Brand management"
~subject:"Sports economics"
~type_genre:"Aufsatz im Buch"
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Brand management
Sports economics
Sportmarketing
227
Sports marketing
227
Deutschland
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Professional sports
54
Profisport
54
Sponsoring
47
Sponsorship
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Consumer behaviour
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Relationship marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Marketing analysis in sport business : global perspectives
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
2
Advances in sports economics
1
Contemporary issues in sports economics : participation and professional team sports
1
Die Ökonomie des Sports in den Medien
1
Emotions and social interaction through the lens of service-dominant logic
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of research on integrating social media into strategic marketing
1
International sport marketing : issues and practice
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Research handbook of employment relations in sport
1
Sport and tourism : strategies to develop tourist destinations
1
Sport marketing in a global environment : strategic perspectives
1
Sport tourism : concepts and theories
1
Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen
1
The Routledge companion to contemporary brand management
1
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
1
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
1
Zur Ökonomik der Rechte bei Sportveranstaltungen
1
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Brand love as a trigger of sport tourism : a study in Portuguese football
Peixoto, Ana João
;
Santos, Vasco
;
Sousa, Bruno
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 23-39)
.
2023
Persistent link: https://www.econbiz.de/10014368652
Saved in:
2
Sponsorship: practices and benefits in emerging markets
Goldman, Michael M.
;
Netto, Gabriela Klein
;
Lin, Shiling
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-102)
.
2022
Persistent link: https://www.econbiz.de/10013274598
Saved in:
3
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
Saved in:
4
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
5
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
6
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
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7
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
8
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Emotions and social interaction through the lens of …
,
(pp. 55-87)
.
2018
Persistent link: https://www.econbiz.de/10011895191
Saved in:
9
Major trends in the sport industry
Richelieu, André
- In:
International sport marketing : issues and practice
,
(pp. 5-28)
.
2019
Persistent link: https://www.econbiz.de/10012101974
Saved in:
10
Sports betting, sports bettors and sports gambling policy
Humphreys, Brad R.
;
Soebbing, Brian
- In:
Sport und Sportgroßveranstaltungen in Europa - …
,
(pp. 15-37)
.
2012
Persistent link: https://www.econbiz.de/10009578865
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