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~subject:"Brand management"
~subject:"Strategic management"
~subject:"United States"
~type_genre:"Reprint"
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Search: subject_exact:"Corporate reputation"
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Brand management
Strategic management
United States
Corporate reputation
24
Firmenimage
24
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
Unternehmenskultur
5
Multinationales Unternehmen
4
Transnational corporation
4
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
Welt
3
World
3
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International marketing
2
Internationales Marketing
2
Markenimage
2
Personalbeschaffung
2
Recruitment
2
Strategisches Management
2
Airline
1
American
1
Amerikanisch
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
British Airways
1
Business history
1
China
1
Competitive strategy
1
Decision under risk
1
Dienstleistungsqualität
1
Digitale Dienste
1
Economic transition
1
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Reprint
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187
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41
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37
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36
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34
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34
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31
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12
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English
14
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Barry, David
2
Elmes, Michael
2
Hatch, Mary Jo
2
Schultz, Majken
2
Boje, David M.
1
Crawford, Tom
1
De Chernatony, Leslie
1
Dibb, Sally
1
Einwiller, Sabine
1
Elliott, Richard
1
Fishman, Charles
1
Fisk, Raymond P.
1
Hieronimus, Fabian
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Pieters, Jo
1
Rhodes, Carl
1
Richardson, Neil
1
Schaefer, Katharina
1
Schröder, Jürgen
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Simões, Cláudia
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Corporate brand and corporate reputation
8
Brand management ; Vol. 4
1
Corporate social responsibility
1
Critical perspectives on business and management
1
Discovering leadership
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Social constructionist research methodologies
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ECONIS (ZBW)
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Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
3
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
4
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
5
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
6
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
7
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
8
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
9
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
10
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
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