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~subject:"Brand management"
~subject:"Strategic management"
~type_genre:"Fallstudie"
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Search: subject_exact:"Product portfolio"
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Brand management
Strategic management
Product management
59
Produktmanagement
59
Deutschland
18
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18
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8
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8
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8
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7
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6
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6
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5
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40
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Bierwirth, Andreas
1
Brock, Christian
1
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1
Gbadamosi, Ayantunji
1
Geuppert, Florian
1
Gleich, Ronald
1
Hassell, Julian von
1
Henneberg, Stephan
1
Herbst, Uta
1
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1
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1
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1
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1
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1
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1
Rickes, Sven
1
Schmahl, Christian M.
1
Stroese, Roland
1
Supphellen, Magne
1
Troye, Sigurd V.
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Voeth, Markus
1
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Informationsmanagement in Wissenschaft und Praxis
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Keeping strategy on track
1
Produktportfoliomanagement
1
TCW Wissenschaft und Praxis
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
12
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1
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Spin-off or spinning out of control? : Canica Design Inc.
Ensign, Prescott C.
;
Lunney, Andrew Ray
- In:
Journal of small business and entrepreneurship : JSBE ; …
23
(
2010
),
pp. 683-690
Persistent link: https://www.econbiz.de/10008840785
Saved in:
4
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
5
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
6
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
7
Produktportfoliomanagement
Schmahl, Christian M.
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003872620
Saved in:
8
Ergebnisrechnung als Instrument des strategischen Produktportfoliomanagements : Ausgestaltung am Beispiel Deutsche Telekom
Geuppert, Florian
- In:
Produktportfoliomanagement
,
(pp. 161-178)
.
2009
Persistent link: https://www.econbiz.de/10003892767
Saved in:
9
Stick to the core : or go for more?
Waite, Thomas J.
- In:
Keeping strategy on track
,
(pp. 77-102)
.
2008
Persistent link: https://www.econbiz.de/10003804234
Saved in:
10
So gewinnt der Mittelstand! : die Erfolgsmethode kleiner und mittlerer Unternehmen (und was die großen von ihr lernen können)
Rickes, Sven
;
Hassell, Julian von
;
Hassell, Julian von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003423596
Saved in:
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