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~subject:"Brand management"
~subject:"Television advertising"
~subject:"United States"
~type:"article"
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Brand management
Television advertising
United States
Fernsehsender
203
Television industry
203
Deutschland
57
Germany
57
USA
48
Fernsehprogramm
46
Television programme
46
Broadcasting industry
19
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Fernsehwerbung
17
Theorie
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Förster, Kati
5
Chan-Olmsted, Sylvia M.
3
Ferguson, Douglas A.
3
Greer, Clark F.
3
Ananyev, Maxim
2
Cramton, Peter C.
2
Kind, Hans Jarle
2
Nilssen, Tore
2
Poyker, Michael
2
Stipp, Horst
2
Sørgard, Lars
2
Tian, Yuan
2
Young, Graham
2
Adams, Pamela
1
Adams-Bloom, Terry
1
Alessandri, Susan Westcott
1
Alexander, Peter J.
1
Bakshi, Madhupa
1
Bandion, Peter
1
Bates, Benjamin J.
1
Boik, Andre
1
Brown, Keith
1
Brown, Keith C.
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Buchinger, Uschi
1
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1
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1
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Einstein, Mara
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Eisend, Martin
1
Fontana, Roberto
1
Gral, Theresa
1
Greenstein, Shane M.
1
Hansen, Bodil O.
1
Hazlett, Thomas W.
1
Heer, Carsten
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The journal of media economics
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
7
JMM : the international journal on media management
6
The journal of law & economics
3
Economic impacts of the 1996 Telecommunications Act
2
Industrial and corporate change
2
International journal of industrial organization
2
Journal of economics & management strategy : JEMS
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Review of industrial organization : RIO
2
The American economic review
2
The Oxford handbook of pricing management
2
American economic journal : a journal of the American Economic Association
1
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Covid economics : vetted and real-time papers
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Cutting edge international research
1
Economics letters
1
Innovative Markenführung und -implementierung
1
Journal of business and economic perspectives
1
Journal of cultural economics
1
Journal of international economic law
1
Journal of media business studies
1
Journal of population economics : international research on the economics of population, household, and human resources
1
Journal of promotion management : JPM
1
Journal of public economic theory
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The B.E. journal of theoretical economics
1
The economic journal : the journal of the Royal Economic Society
1
The journal of industrial economics
1
The law and economics of property rights to radio spectrum : a conference sponsored by the Program on Telecommunications Policy, Institute of Governmental Affairs, University of California, Davis
1
ĖKO : vserossijskij ėkonomičeskij žurnal
1
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1
The safest time to fly : pandemic response in the era of Fox News
Ananyev, Maxim
;
Poyker, Michael
;
Tian, Yuan
- In:
Journal of population economics : international …
34
(
2021
)
3
,
pp. 775-802
Persistent link: https://www.econbiz.de/10012584806
Saved in:
2
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
3
The safest time to fly : pandemic response in the era of Fox News
Ananyev, Maxim
;
Poyker, Michael
;
Tian, Yuan
- In:
Covid economics : vetted and real-time papers
(
2020
)
49
,
pp. 85-122
Persistent link: https://www.econbiz.de/10012311850
Saved in:
4
More "team" than "fame" : spin-off success in the US television sitcom industry
Adams, Pamela
;
Fontana, Roberto
;
Marinoni, Astrid
- In:
Industrial and corporate change
27
(
2018
)
6
,
pp. 957-974
Persistent link: https://www.econbiz.de/10012041569
Saved in:
5
The local TV station as an organizational self : promoting corporate image via Instagram
Greer, Clark F.
;
Ferguson, Douglas A.
- In:
JMM : the international journal on media management
19
(
2017
)
4
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011810306
Saved in:
6
Measuring consumer preferences for video content provision via cord-cutting behavior
Prince, Jeff
;
Greenstein, Shane M.
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
2
,
pp. 293-317
Persistent link: https://www.econbiz.de/10011732602
Saved in:
7
Effects of deregulation and consolidation of the broadcast television industry
Stahl, Jessica Calfee
- In:
The American economic review
106
(
2016
)
8
,
pp. 2185-2218
Persistent link: https://www.econbiz.de/10011538686
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8
The limits of reflected glory : the beneficial and harmful effects of product name similarity in the U.S. network TV program industry, 1944-2003
Khessina, Olga M.
;
Reis, Samira
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
2
,
pp. 411-427
Persistent link: https://www.econbiz.de/10011459458
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9
Intermediaries in two-sided markets : an empirical analysis of the US cable television industry
Boik, Andre
- In:
American economic journal : a journal of the American …
8
(
2016
)
1
,
pp. 256-282
Persistent link: https://www.econbiz.de/10011443535
Saved in:
10
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
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