Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Year of publication: |
July-December 2016
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Authors: | Ferguson, Douglas A. ; Greer, Clark F. |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 18.2016, 3/4, p. 141-161
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Subject: | Fernsehsender | Television industry | Altersgruppe | Age group | Zielgruppe | Target group | Digitale Medien | Digital media | Interaktive Medien | Interactive media | USA | United States |
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