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~subject:"Brand management"
~subject:"Television advertising"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Television advertising
Fernsehsender
130
Television industry
130
USA
44
United States
44
Fernsehprogramm
26
Television programme
26
Deutschland
19
Germany
19
Broadcasting industry
14
Rundfunksender
14
Theorie
12
Theory
12
Broadcasting policy
11
Fernsehwerbung
11
Rundfunkpolitik
11
Fernsehen
10
Television
10
Großbritannien
9
Market entry
9
Markteintritt
9
United Kingdom
9
Media usage
8
Mediennutzung
8
Cable television
6
Competition
6
Concession
6
Kabelfernsehen
6
Konzession
6
Media effect
6
Medienwirkung
6
Spain
6
Spanien
6
Wettbewerb
6
Auction
5
Auktion
5
Commercial television
5
Digital broadcast
5
Digitaler Rundfunk
5
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Aufsatz in Zeitschrift
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16
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Article in journal
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English
12
Russian
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Kind, Hans Jarle
2
Nilssen, Tore
2
Sørgard, Lars
2
Alessandri, Susan Westcott
1
Brown, Keith
1
Cavazos, Roberto
1
Dietl, Helmut
1
Einstein, Mara
1
Förster, Kati
1
Hansen, Bodil O.
1
Häckner, Jonas
1
Keiding, Hans
1
Lang, Markus
1
Lin, Panlang
1
London, Ja. R.
1
Nyberg, Sten
1
Peitz, Martin
1
Shay, Ronen
1
Stipp, Horst
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Valletti, Tommaso M.
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The journal of media economics
3
International journal of industrial organization
2
JMM : the international journal on media management
2
Journal of media business studies
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of industrial organization : RIO
1
The B.E. journal of theoretical economics
1
ĖKO : vserossijskij ėkonomičeskij žurnal
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ECONIS (ZBW)
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1
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
2
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
5
The branding of television networks : lessons from branding strategies in the US market
Stipp, Horst
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10009571075
Saved in:
6
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
Saved in:
7
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
8
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
9
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
10
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 949-965
Persistent link: https://www.econbiz.de/10003724542
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