Content and advertising in the media : pay-tv versus free-to-air
Year of publication: |
2008
|
---|---|
Authors: | Peitz, Martin ; Valletti, Tommaso M. |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 4, p. 949-965
|
Subject: | Privater Fernsehsender | Commercial television | Fernsehsender | Television industry | Fernsehwerbung | Television advertising | Produktdifferenzierung | Product differentiation | Wohlfahrtsanalyse | Welfare analysis |
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