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~subject:"Brand management"
~subject:"Umweltpolitik"
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Brand management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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11
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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12
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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13
Young Muslim consumers' attitude towards green plastic products : the role of environmental concern, knowledge of the environment and religiosity
Suhartanto, Dwi
;
Mohd Suki, Norazah
;
Najib, Mukhamad
; …
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3168-3185
Persistent link: https://www.econbiz.de/10014451807
Saved in:
14
Impeding green customization : the roles of negative perceptions, environmental responsibility and claim type
Wang, Chen
;
Zhang, Ran
;
Feng, Taiwen
;
Tao, Jingyi
- In:
Management decision
61
(
2023
)
9
,
pp. 2698-2719
Persistent link: https://www.econbiz.de/10014331753
Saved in:
15
Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
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16
Understanding consumers' preferences for green hotels : the roles of perceived green benefits and environmental knowledge
Tan, Ling Ling
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1309-1327
Persistent link: https://www.econbiz.de/10014364011
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17
Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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18
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
19
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
20
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
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