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~subject:"Brand management"
~subject:"Wettbewerbsstrategie"
~type_genre:"Fallstudie"
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Brand management
Wettbewerbsstrategie
Product management
59
Produktmanagement
59
Deutschland
18
Germany
18
Produktentwicklung
8
USA
8
United States
8
Innovation management
7
Innovationsmanagement
7
Theorie
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Theory
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6
Marketing management
6
Marketingmanagement
6
Strategic management
6
Strategisches Management
6
Innovation
5
New product development
5
Pharmaceutical industry
5
Pharmaindustrie
5
Portfolio selection
5
Portfolio-Management
5
Consumer behaviour
4
Konsumentenverhalten
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Product life cycle
4
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Produktpolitik
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Automotive industry
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Kfz-Industrie
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Afuah, Allan
1
Bierwirth, Andreas
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Brock, Christian
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Ensign, Prescott C.
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1
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1
Henneberg, Stephan
1
Herbst, Uta
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Herrmann, Andreas
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1
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Lunney, Andrew Ray
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Rentner, Björn
1
Stroese, Roland
1
Supphellen, Magne
1
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1
Voeth, Markus
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Landscape of knowledge
1
R & D management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
9
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1
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina
;
Afuah, Allan
- In:
R & D management
40
(
2010
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
Saved in:
4
Spin-off or spinning out of control? : Canica Design Inc.
Ensign, Prescott C.
;
Lunney, Andrew Ray
- In:
Journal of small business and entrepreneurship : JSBE ; …
23
(
2010
),
pp. 683-690
Persistent link: https://www.econbiz.de/10008840785
Saved in:
5
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
6
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
7
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
8
Big strategies for small business : exceptional projects in Europe
Gögl, Hans-Joachim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003750344
Saved in:
9
Markenmanagement bei produktbegleitenden Dienstleistungen
Voeth, Markus
;
Rentner, Björn
;
Herbst, Uta
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 387-400)
.
2008
Persistent link: https://www.econbiz.de/10003677483
Saved in:
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