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~subject:"Brand management"
~type:"article"
~type_genre:"Fallstudie"
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Brand management
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797
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797
Organisatorischer Wandel
757
Organizational change
757
Strategic management
589
Strategisches Management
589
Lieferkette
503
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503
Innovation management
483
Innovationsmanagement
483
Corporate Social Responsibility
450
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450
Multinationales Unternehmen
414
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414
Knowledge management
405
Wissensmanagement
405
Projektmanagement
336
Großbritannien
335
Project management
335
United Kingdom
335
KMU
329
SME
329
Human Resource Management
309
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309
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295
Lieferantenmanagement
277
Supplier relationship management
277
Beziehungsmarketing
264
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264
India
257
Indien
257
Business process management
254
Prozessmanagement
254
Quality management
252
Qualitätsmanagement
252
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226
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226
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Esch, Franz-Rudolf
11
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4
Rutenbeck, Henrik
4
Dev, Chekitan S.
3
Eckhardt, Giana M.
3
Foroudi, Pantea
3
Lindgreen, Adam
3
Miskell, Peter
3
Schroeder, Jonathan E.
3
Bardhi, Fleura
2
Baumgarth, Carsten
2
Binckebanck, Lars
2
Bridson, Kerrie
2
Busch, Holger
2
Centeno, Edgar
2
Decker, Christiane
2
Evans, Jody
2
Fantapié Altobelli, Claudia
2
Fournier, Susan
2
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2
Hart, Susan
2
Hatch, Mary Jo
2
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2
Heußler, Tobias
2
Huchzermeier, Arnd
2
Kirby, Julia
2
Knörle, Christian
2
Könecke, Thomas
2
Loch, Christoph H.
2
Melewar, T. C.
2
Ofek, Elie
2
Plank, Kevin
2
Rentschler, Ruth
2
Schultz, Majken
2
Sting, Fabian J.
2
Tarnovskaya, Veronika V.
2
Vallaster, Christine
2
Winter, Kai
2
Wolter, Lisa-Charlotte
2
Ahujy, Vandana
1
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Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
8
The journal of brand management : an international journal
8
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
Marketing intelligence & planning
4
Trademarks, brands, and competitiveness
4
Corporate brand and corporate reputation
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
International journal of retail & distribution management
3
Journal of marketing management : MM
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
Branded spaces : experience enactments and entanglements
2
Case studies on MNCs in India
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of sports marketing & sponsorship
2
International studies of management and organization
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Journal of business strategy
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
295
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
The importance of supply chain
management
in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
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3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
6
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
7
Entrepreneurship, competitive strategies, and transforming firms from OEM to OBM in Taiwan
Yan, Ho-don
- In:
Journal of Asia Pacific business
13
(
2012
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10009536751
Saved in:
8
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
9
Category
Management
Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
10
Brand-driven leadership for change
management
in retailing
Botschen, Günther
;
Combe, Ian
;
Thelen, Eva M.
- In:
European retail research
26
(
2012
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009728701
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