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~subject:"Brand management"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Brand management
Target group
1,090
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1,090
Consumer behaviour
428
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428
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248
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248
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2
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2
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2
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2
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2
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1
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1
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1
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Young consumers : insight and ideas for responsible marketers
5
Journal of business research : JBR
4
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3
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2
International journal of advertising : the quarterly review of marketing communications
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2
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of brand management : an international journal
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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1
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing : journal of research and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
69
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1
Behavioural branding of frugal innovations contextual to consumption dynamics : a study of market competitiveness in micro enterprises
Rajagopal, Ananya
- In:
International journal of business excellence : IJBEX
31
(
2023
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10014436359
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2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
4
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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7
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
9
Identifying branding features of products for children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
10
"Come and join us" : how tech brands use source, message, and target audience strategies to attract employees
Mashiah, Itzhak
- In:
The journal of high technology management research
32
(
2021
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013207490
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