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~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Brand management
International marketing
779
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779
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110
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105
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Brand management in emerging markets : theories and practice
3
International marketing ; Vol. V
3
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook on brand and experience management
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
International marketing in the fast changing world
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
The Routledge companion to contemporary brand management
2
The global market : developing a strategy to manage across borders
2
The globalisation of Chinese business : implications for multinational investors
2
21st century business practices : the evolving trends in India
1
Are you ready? : preparing for international operations
1
Aspekte internationaler und interkultureller Umfragen
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Cases on consumer-centric marketing management
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural and critical perspectives on brands
1
Das Summa Summarum Politik und Wirtschaft : ein Überblick über die wichtigsten wirtschaftlich-politischen Auseinandersetzungen der Gegenwart
1
Design Management konkret
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Entrepreneurship in international marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fashion brand internationalization : opportunities and challenges
1
Going global: implementing international business operations
1
Handbook of research in international marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Harvard business review on emerging markets
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing ; Vol. 2
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Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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3
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
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4
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
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5
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
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6
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
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7
Overview of fashion brand internationalization : theories and trends
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 1-30)
.
2016
Persistent link: https://www.econbiz.de/10011500851
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8
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
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9
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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10
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
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