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~subject:"Brand management"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudie"
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Search: subject_exact:"Product portfolio"
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Brand management
Product management
90
Produktmanagement
90
Deutschland
28
Germany
28
Theorie
21
Theory
21
Innovation management
15
Innovationsmanagement
15
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14
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12
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12
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11
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10
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10
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9
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9
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7
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7
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6
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5
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8
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Albers, Sönke
3
Herrmann, Andreas
2
Akao, Yōji
1
Bierwirth, Andreas
1
Breyer-Mayländer, Thomas
1
Brock, Christian
1
Gbadamosi, Ayantunji
1
Henneberg, Stephan
1
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1
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1
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1
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1
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1
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1
Sojkin, Bogdan
1
Stroese, Roland
1
Supphellen, Magne
1
Troye, Sigurd V.
1
Virt, Wilfried
1
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeszyty naukowe
1
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ECONIS (ZBW)
12
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1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
3
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
4
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
5
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
6
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
7
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
8
Markenmanagement bei produktbegleitenden Dienstleistungen
Voeth, Markus
;
Rentner, Björn
;
Herbst, Uta
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 387-400)
.
2008
Persistent link: https://www.econbiz.de/10003677483
Saved in:
9
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
10
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
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