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~subject:"Brand management"
~type_genre:"Fallstudie"
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Brand management
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115
Product design
106
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28
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16
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14
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Perspektiven der Wirtschaftskommunikation
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
5
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1
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011672159
Saved in:
2
Low involvement, low price and low quality image renegotiated : a case study of staple food package design
Ryynänen, Toni
;
Hakatie, Annaleena
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 204-219
Persistent link: https://www.econbiz.de/10009743689
Saved in:
3
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
4
Designing visual recognition for the brand
Karjalainen, Toni-Matti
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003937609
Saved in:
5
Marken in Bewegung
Goslar, Julia
(
ed.
);
Barthel, Julia
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003957380
Saved in:
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