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~subject:"Brand management"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
~type_genre:"Übersichtsarbeit"
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Brand management
Corporate reputation
36
Firmenimage
36
Reputation
23
Corporate culture
12
Public relations
12
Theorie
12
Theory
12
Unternehmenskultur
12
Öffentlichkeitsarbeit
12
Deutschland
9
Germany
9
Markenführung
9
Confidence
6
Vertrauen
6
Markenpolitik
5
Personalmarketing
5
Unternehmen
5
HR marketing
4
Kommunikation
4
Management
4
Markenimage
4
Prestige
4
Brand image
3
Communication
3
Corporate Identity
3
Erfolgsfaktor
3
Leadership
3
Markenartikel
3
Personalführung
3
Social Web
3
Social web
3
Success factor
3
Anerkennung
2
Arbeitsmotivation
2
Arbeitspsychologie
2
Auslandsgeschäft
2
Behavioral economics
2
Beziehungsmarketing
2
Brand
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9
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Konferenzschrift
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Übersichtsarbeit
Article in journal
447
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447
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109
Book section
109
Case study
38
Fallstudie
38
Collection of articles of several authors
26
Hochschulschrift
26
Sammelwerk
26
Thesis
23
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
17
Working Paper
17
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10
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9
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6
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4
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2
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English
6
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French
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Backhaus, Klaus
1
Calloway, Joe
1
Haldane, John
1
Halek, Patrick
1
Hatch, Mary Jo
1
Iglesias, Oriol
1
Kremer, Ludger
1
Lostao, Pilar
1
Mora, Juan Manuel
1
Naval Durán, Concepción
1
Pérez Díaz, Víctor
1
Rampersad, Hubert K.
1
Rodríguez, Juan Carlos
1
Ronneberger-Sibold, Elke
1
Sadlak, Jan
1
Schultz, Majken
1
Segreto, Luciano
1
Simpson, Louise
1
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Institution
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
9
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1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
2
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate
Reputation
of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
3
Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
Saved in:
4
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe
-
2009
-
2nd ed., rev. and updated
Persistent link: https://www.econbiz.de/10003822887
Saved in:
5
Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand
Rampersad, Hubert K.
-
2009
Persistent link: https://www.econbiz.de/10013550595
Saved in:
6
Employer Branding - Professionelles Markenmanagement zur Profilierung am Arbeitsmarkt : Dokumentation des Workshops vom 30. November 2007
Backhaus, Klaus
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10013330218
Saved in:
7
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003591274
Saved in:
8
Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
Saved in:
9
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
Saved in:
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