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~subject:"Brand promise"
~subject:"Herkunftsbezeichnung"
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Brand promise
Herkunftsbezeichnung
Brand management
13
Markenführung
13
Brand
9
Brand image
9
Markenimage
9
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Beziehungsmarketing
3
Relationship marketing
3
social media
3
Bank
2
Brand communication
2
Brand loyalty
2
Brand personality
2
Corporate reputation
2
Czech Republic
2
Designation of origin
2
Einzelhandel
2
Employee retention
2
Firmenimage
2
India
2
Indien
2
Made in Italy
2
Marketing management
2
Marketingmanagement
2
Mitarbeiterbindung
2
Retail trade
2
Retailing
2
brand promise delivery
2
commercial banks
2
consumer brand engagement
2
consumer brand promise & trust
2
consumer-brand engagement
2
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English
8
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Colurcio, Maria
2
Melia, Monia
2
Atristain Suarez, Connie
1
Beatson, Amanda T.
1
Chekalina, Tatiana
1
Coluricio, Maria
1
Edmiston, Dawn
1
Fuchs, Matthias
1
Goldring, Deborah
1
Gripsrud, Geir
1
Johnston, Kim A.
1
Karanges, Emma
1
Lexhagen, Maria
1
Lings, Ian
1
Murillo, Enrique
1
Nes, Erik B.
1
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Fashion branding and communication : core strategies of European luxury brands
2
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
Journal of euromarketing
1
Journal of marketing analytics : JMA
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
2
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
3
Destination
brand
promise
: the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
4
Brand signalling : an antecedent of employee brand understanding
Karanges, Emma
;
Johnston, Kim A.
;
Lings, Ian
;
Beatson, …
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
Saved in:
5
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
Saved in:
6
Harmont & Blaine : a successful dachshund to build the values and brand identity
Colurcio, Maria
;
Melia, Monia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10012498303
Saved in:
7
Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
Saved in:
8
When does it pay off to link a brand name to a country?
Nes, Erik B.
;
Gripsrud, Geir
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
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