//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business network"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messeteilnahme"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business network
Messebeteiligung
81
Trade fair participation
81
Messe
36
Trade fair
36
Marketing management
21
Marketingmanagement
21
Deutschland
13
Germany
13
B-to-B-Marketing
10
Business-to-business marketing
10
Event sector
7
Lieferantenmanagement
7
Supplier relationship management
7
Veranstaltungswirtschaft
7
Erfolgsfaktor
6
Success factor
6
Consumer behaviour
5
Konsumentenverhalten
5
Trade shows
5
China
4
Event marketing
4
Event-Marketing
4
Messemarketing
4
Trade fair marketing
4
USA
4
United States
4
Brand management
3
Customer integration
3
Exhibition
3
Internet marketing
3
Kundenintegration
3
Markenführung
3
Marketing
3
Online-Marketing
3
Performance measurement
3
Performance-Messung
3
Public relations
3
Theorie
3
Theory
3
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Golfetto, Francesca
1
Ling-yee, Li
1
Prüser, Sven
1
Rinallo, Diego
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Strategic market creation : a new perspective on marketing and innovation management
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
2
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
Saved in:
3
Trade shows as networking platforms
Prüser, Sven
- In:
Trade show management : planning, implementing and …
,
(pp. 1027-1041)
.
2005
Persistent link: https://www.econbiz.de/10003143652
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->