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~subject:"Business network"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Reprint"
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Search: subject_exact:"B-to-B-Marke"
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Business network
B-to-B-Marketing
221
Business-to-business marketing
221
Theorie
80
Theory
80
Deutschland
67
Germany
67
Lieferantenmanagement
31
Supplier relationship management
31
Marketingmanagement
30
Marketing management
28
Investitionsgütermarketing
26
Bundling strategy
21
Leistungsbündel
21
Beziehungsmarketing
20
Relationship marketing
20
Marketing
17
Unternehmensnetzwerk
17
Business-to-Business-Marketing
14
Beschaffung
12
Internationales Marketing
12
Procurement
12
International marketing
11
Investitionsgüterindustrie
11
Marktsegmentierung
11
Preismanagement
11
Pricing strategy
11
Betriebliches Informationssystem
10
Business intelligence system
10
KMU
10
SME
10
Brand management
8
Dienstleistungsmarketing
8
Innovation
8
Markenführung
8
Services marketing
8
USA
8
United States
8
Großbritannien
7
Investitionsgütermarkt
7
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Undetermined
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Article
9
Book / Working Paper
8
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Bibliography included
Case study
Reprint
Article in journal
135
Aufsatz in Zeitschrift
135
Aufsatz im Buch
19
Book section
19
Fallstudie
12
Collection of articles of several authors
8
Hochschulschrift
8
Sammelwerk
8
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6
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5
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4
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2
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English
10
German
6
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1
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Henneberg, Stephan
2
Mouzas, Stefanos
2
Bruhs, Sarah Maria
1
Bueno Merino, Pascale
1
Chakrabarti, Ronika
1
Denize, Sara
1
Ellis, Nick
1
Ford, David
1
Glowik, Mario
1
Grandval, Samuel
1
Günther, Armin
1
Helmich, Heike
1
Hilmersson, Mikael
1
Jansson, Hans
1
Klaiber, Udo
1
Kleinaltenkamp, Michael
1
Klöter, Ralf
1
Lamprinopoulou, Chrysoula
1
Mainela, Tuija
1
Olaru, Doina
1
Pernu, Elina
1
Prüser, Sven
1
Puhakka, Vesa
1
Purchase, Sharon
1
Ramos, Carla
1
Ratajczak-Mrozek, Milena
1
Rod, Michel
1
Tregear, Angela
1
Öberg, Christina
1
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All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Field guide to case study research in business-to-business marketing and purchasing
2
DUV : Wirtschaftswissenschaft
1
Economies et sociétés ; 45,4
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Information - Organisation - Produktion
1
Orchestration of the global network organization
1
Palgrave studies of internationalization in emerging markets
1
Research
1
Research on knowledge, innovation and internationalization
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
The journal of business & industrial marketing
1
Wirtschaftswissenschaften
1
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ECONIS (ZBW)
17
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1
Network embeddedness : examining the effect on business performance and internationalization
Ratajczak-Mrozek, Milena
-
2017
Persistent link: https://www.econbiz.de/10011663634
Saved in:
2
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
3
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
4
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
5
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
6
Business-to-business : a global network perspective
Glowik, Mario
-
2014
Persistent link: https://www.econbiz.de/10010486738
Saved in:
7
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
Saved in:
8
Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
Saved in:
9
Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
Saved in:
10
Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B
Bueno Merino, Pascale
;
Grandval, Samuel
-
2011
Persistent link: https://www.econbiz.de/10009580275
Saved in:
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