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~subject:"Business process management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Business-to-business marketing"
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Business process management
B-to-B-Marketing
493
Business-to-business marketing
493
Lieferantenmanagement
99
Supplier relationship management
99
Deutschland
69
Germany
69
Beziehungsmarketing
61
Relationship marketing
61
Marketing management
55
Marketingmanagement
55
Theorie
50
Theory
50
Brand management
46
Markenführung
46
Bundling strategy
30
E-commerce
30
Electronic Commerce
30
Leistungsbündel
30
Physical distribution
24
Vertrieb
24
Preismanagement
23
Pricing strategy
23
Business network
21
Unternehmensnetzwerk
21
Marketing theory
20
Marketingtheorie
20
High technology
19
Hochtechnologie
19
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Kundenwert
15
Markenartikel
15
Salespeople
15
Social Web
15
Social web
15
Verkaufspersonal
15
Innovation management
14
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6
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German
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Diller, Hermann
2
Backhaus, Christof
1
Borg, Susanne Wiatr
1
Eiting, Alexander
1
Evanschitzky, Heiner
1
Grönroos, Christian
1
Ivens, Björn Sven
1
Michaelis, Manuel
1
Palomäki, Katariina
1
Rantala, Tuija
1
Valkokari, Katri
1
Viio, Paul
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Young, Louise
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovatives Industriegütermarketing
1
Managing digital open innovation
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
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ECONIS (ZBW)
6
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1
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
2
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
3
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
4
Marketing von Solutions : Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David
;
Backhaus, Christof
;
Michaelis, …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 3-30)
.
2010
Persistent link: https://www.econbiz.de/10008732142
Saved in:
5
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
6
Prozessorientiertes Preismanagement im Business-to-Business-Geschäft
Diller, Hermann
- In:
Innovatives Industriegütermarketing
,
(pp. 67-92)
.
2007
Persistent link: https://www.econbiz.de/10003784667
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