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~subject:"Business-to-Business-Marketing"
~subject:"New product development"
~subject:"Pricing strategy"
~type_genre:"Arbeitspapier"
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Business-to-Business-Marketing
New product development
Pricing strategy
B-to-B-Marketing
62
Business-to-business marketing
62
Lieferantenmanagement
18
Supplier relationship management
18
Deutschland
15
Germany
15
Theorie
11
Theory
11
Beziehungsmarketing
10
Relationship marketing
10
Electronic Commerce
9
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8
E-commerce
8
Leistungsbündel
8
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Licence
3
Lizenz
3
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3
Mediaset
3
Network economics
3
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5
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12
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Arbeitspapier
Hochschulschrift
193
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135
Article in journal
86
Aufsatz in Zeitschrift
86
Dissertation u.a. Prüfungsschriften
39
Collection of articles of several authors
33
Sammelwerk
33
Lehrbuch
32
Aufsatzsammlung
31
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31
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12
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8
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8
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6
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6
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4
Sammlung
4
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3
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2
Advisory report
1
Bibliographie
1
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1
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1
Gutachten
1
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1
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1
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Echtelt, Ferrie E. A. van
2
Weele, Arjan J. van
2
Wynstra, Finn
2
Abrams, Jürgen
1
Bruno, Hernan A.
1
Che, Hai
1
Dutta, Shantanu
1
Duysters, Geert
1
Esswein, Werner
1
Homburg, Christian
1
Jacob, Frank
1
Kossmann, Jochen
1
Krieger, John
1
Lakotta, Jan
1
Modlich, Stephanie
1
Mojir, Navid
1
Ohliger, Annika
1
Riekhof, Hans-Christian
1
Schmitz, Gertrud
1
Stock-Homburg, Ruth
1
Sudhir, K.
1
Uhr, Wolfgang
1
Wacker, Philipp
1
Zumpe, Sabine
1
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Dresdner Beiträge zur Wirtschaftsinformatik
2
ERIM report series research in management
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cowles Foundation discussion paper
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
ESCP-EAP working paper
1
Faculty & research / Insead : working paper series
1
Forschungspapiere
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Unternehmensführung, Organisation und Management in Agrar- und Ernährungswirtschaft
1
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ECONIS (ZBW)
12
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian
;
Wacker, Philipp
-
2012
Persistent link: https://www.econbiz.de/10009530860
Saved in:
3
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
4
Strategic and operational management of supplier involvement in new product development : a contingency perspective
Echtelt, Ferrie E. A. van
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003649311
Saved in:
5
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
6
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
7
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
8
Handelsbeziehungen und Transaktionsaktivitäten im B2B-Bereich
Ohliger, Annika
-
2007
Persistent link: https://www.econbiz.de/10003449532
Saved in:
9
Preispolitik als strategische Kompetenz auf B-t-B-Märkten : eine theoretische und empirische Analyse
Kossmann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003474693
Saved in:
10
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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