//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Innovation management
Theorie
B-to-B-Marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Book / Working Paper
100
Article
7
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
1,967
Aufsatz in Zeitschrift
1,967
Aufsatz im Buch
472
Book section
472
Hochschulschrift
355
Thesis
287
Graue Literatur
154
Non-commercial literature
154
Case study
130
Fallstudie
130
Sammelwerk
107
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
63
Working Paper
63
Lehrbuch
51
Aufsatzsammlung
50
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
15
Konferenzbeitrag
15
Handbook
13
Handbuch
13
Konferenzschrift
13
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Interview
4
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Bibliografie
2
Forschungsbericht
2
Adressbuch
1
more ...
less ...
Language
All
English
64
German
43
Polish
3
French
1
Swedish
1
Author
All
Kleinaltenkamp, Michael
15
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Pepels, Werner
3
Andersson, Per
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Baaken, Thomas
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Dobmeier, Mirjam Theres Elisabeth
1
Droege, Walter
1
more ...
less ...
Institution
All
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Springer Fachmedien Wiesbaden
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Cross Cultural Business Conference <2014, Steyr>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
IMP Group
1
Institut für Marketing <Münster, Westfalen>
1
Institute for the Study of Business Markets
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Vertriebsingenieurtagung <6, 1991, Bad Soden am Taunus>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of business & industrial marketing
8
SAGE library in marketing
5
Technischer Vertrieb
4
Springer texts in business and economics
3
Advances in business marketing and purchasing
2
Legends in marketing
2
VDI-Berichte
2
Collection Gestion en liberté
1
Die Betriebswirtschaft : DBW
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Hamburger Schriften zur Marketingforschung
1
International journal of services technology and management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Management/business for professionals
1
Marketing
1
Marketingforschung aktuell
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Routledge library editions / International business
1
SIR:s årsbok ...
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Technological economics
1
Zeszyty naukowe
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
3
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
4
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
5
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
6
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
7
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
8
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
9
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
10
Business-Design-Workshops : Inspiration für Innovatoren und Start-ups
Bozyazi, Esin
-
2017
Persistent link: https://www.econbiz.de/10011655620
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->