//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Markenpolitik"
~subject:"Marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Markenpolitik
Marketing
Marketingmanagement
SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketing management
13
Internet marketing
12
Online-Marketing
12
Klein- und Mittelbetrieb
10
Deutschland
9
Entrepreneurship
9
Germany
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social Web
8
Social web
8
B-to-B-Marketing
7
International marketing
7
Internationales Marketing
7
Großbritannien
6
United Kingdom
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
International market entry
4
Internationaler Markteintritt
4
Marketingstrategie
4
Erfolgsfaktor
3
Firm performance
3
Globalisierung
3
Globalization
3
Internationalisierung
3
Italien
3
Italy
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
18
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Arbeitspapier
1
Bibliografie
1
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Guidebook
1
Lehrbuch
1
Non-commercial literature
1
Ratgeber
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
23
German
8
Author
All
Ruzzier, Maja Konečnik
2
Seibold, Michael
2
Sell, Stefan
2
Simmons, Geoffrey
2
Vogt, Wolfgang
2
Abrahams, Alan S.
1
Atanassova, Iva
1
Brannen, William H.
1
Cacciolatti, Luca
1
Castro Lozano, Carlos de
1
Cheng, Ranis
1
Christodoulides, George
1
Clark, Lilian
1
Coupey, Eloise
1
Crum, Michael D.
1
Dean, David L.
1
Dibb, Sally
1
Didonet, Simone
1
Didonet, Simone Regina
1
Díaz-Villavicencio, Guillermo
1
Fearne, Andrew P.
1
Gattiker, Urs E.
1
Granot, Elad
1
Gritsch, Stephanie
1
Helm, Roland
1
Hensch, Georg
1
Hisrich, Robert D.
1
Javalgi, Rajshekhar G.
1
Johne, Thomas
1
Jones, Rosalind
1
Kahiya, Eldrede Tinashe
1
Kohlert, Helmut
1
Lee, Soo-hee
1
Lonial, Subhash C.
1
Lourenço, Fernando
1
López Coronado, Miguel
1
Michaelidou, Nina
1
Miller, Joshua
1
Mäläskä, Minna
1
Ntanos, Anastasios S.
1
more ...
less ...
Institution
All
Autohaus Buch und Formular
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of research in marketing and entrepreneurship : JRME
2
Journal of small business and enterprise development
2
SpringerLink / Bücher
2
Asia Pacific journal of marketing and logistics
1
Bibliography series / American Marketing Association
1
Edward Elgar E-Book Archive
1
Elgaronline
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Marketing intelligence & planning
1
Marketing management in Africa
1
RKW Edition
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Springer briefs in computer science
1
Strategic marketing in fragile economic conditions
1
Studium
1
The Routledge companion to strategic marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Persistent link: https://www.econbiz.de/10011802704
Saved in:
5
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
6
Schlankes Marketing für den Mittelstand : Effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.
Persistent link: https://www.econbiz.de/10014017834
Saved in:
7
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
8
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
9
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
10
Entrepreneurial marketing for SMEs
Cacciolatti, Luca
;
Lee, Soo-hee
-
2015
Persistent link: https://www.econbiz.de/10011383455
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->