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~subject:"Business-to-business marketing"
~subject:"Marketing management"
~type_genre:"Conference paper"
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Business-to-business marketing
Marketing management
B-to-B-Marketing
15
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
10
Relationship marketing
10
Business-to-business
3
Customer satisfaction
3
Kundenzufriedenheit
3
Selling
3
Verkauf
3
Arbeitszufriedenheit
2
Beschaffung
2
Business network
2
Business process management
2
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Job satisfaction
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KMU
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Marketingmanagement
2
Procurement
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SME
2
SMEs
2
Sales process
2
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Soziales Netzwerk
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2
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2
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1
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1
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1
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326
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Naudé, Peter
2
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Borg, Susanne Wiatr
1
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1
Diaz Ruiz, Carlos A.
1
Ellison, Nicholas
1
Fleming, Deirdre
1
Frey, Regina Viola
1
Grönroos, Christian
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Human, Gert
1
Immonen, Mika
1
Kelliher, Felicity
1
Kim, Jae Wook
1
Kowalkowski, Christian
1
La Rocca, Antonella
1
Leach, Mark P.
1
Lee, Jong-Ho
1
Liu, Annie H.
1
Lynch, Patrick
1
Moscatelli, Paolo
1
Nolte, Philipp Johannes
1
Perna, Andrea
1
Pynnönen, Mikko
1
Retno, S. L.
1
Rhee, Jin Hwa
1
Shim, Hyeon-sook
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Snehota, Ivan
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
2
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
15
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15
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date (newest first)
date (oldest first)
1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
2
Anbieterverlässlichkeit als Kriterium für Beschafungsentscheidungen im
Business-to-Business
-Bereich : eine Untersuchung aus der Sicht organisationaler Nachfrager unter besonderer B...
Nolte, Philipp Johannes
- In:
Supply Management Research : aktuelle …
,
(pp. 29-50)
.
2017
Persistent link: https://www.econbiz.de/10011590521
Saved in:
3
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
4
The process of evaluating
business
to
business
relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
5
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
6
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
7
It ain't over 'til it's over : evaluating reacquisition opportunities in
business-to-business
markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
8
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
9
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
10
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
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