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~subject:"Business-to-business marketing"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Business-to-business marketing
Marketingmanagement
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Customer value
303
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143
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143
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46
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Handbook of research on customer equity in marketing
7
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Kellogg on marketing
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The Routledge handbook of service research insights and ideas
2
Visionary pricing : reflections and advances in honor of Dan Nimer
2
21st century business practices : the evolving trends in India
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Bridging the gap between advertising academia and practice
1
Business relationship management and marketing
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Cu - Hi
1
Customer relations
1
Digital Business in Africa : Social Media and Related Technologies
1
Direct marketing
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Handbook of business-to-business marketing
1
Handbook of global supply chain management
1
Handbook of marketing and finance
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovation and entrepreneurship : theory and practice
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing theory : a student text
1
Marketing und Innovation in disruptiven Zeiten
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Phantom ex machina : digital disruption's role in business model transformation
1
Remote workforce training : effective technologies and strategies
1
Service systems science
1
Strategic value management : a dynamic perspective
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
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1
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
2
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
3
Driving business performance through
customer
value
management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
5
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
6
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
7
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
8
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
9
Human capital components and their influence on the
customer
value
creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
10
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
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