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~subject:"Business-to-business marketing"
~subject:"Regional cluster"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Business-to-business marketing
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B-to-B-Marketing
18
Lieferantenmanagement
6
Supplier relationship management
6
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3
Marketingmanagement
3
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2
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2
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2
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2
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2
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2
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1
Agent-based modeling
1
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1
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1
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1
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1
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469
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318
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258
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145
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145
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122
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122
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103
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103
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49
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47
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42
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Sheth, Jagdish N.
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Blois, Keith J.
1
DeshpandƩ, Rohit
1
Dobmeier, Mirjam Theres Elisabeth
1
Dwyer, F. R.
1
Farley, John U.
1
HĆ„kansson, HĆ„kan
1
Kreuzer, Stanislav
1
Krishnan, Balaji C.
1
Lancioni, Richard
1
Lennartz, Eric Michael
1
Lu, Yixin
1
Luo, Jifeng
1
Lusch, Robert F.
1
Malhotra, Naresh K.
1
Mudambi, Susan
1
Oh, Sejo
1
Schau, Hope Jensen
1
Schurr, Paul H.
1
Sharma, Arun
1
Smith, Michael F.
1
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1
Thomas, Robert J.
1
Uslay, Can
1
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1
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Wind, Yoram
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Legends in marketing
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Brand management ; Vol. 4
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
International marketing ; Vol. 1
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
18
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1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
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2016
Persistent link: https://www.econbiz.de/10011632182
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2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
3
Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
AykaƧ, Tayfun
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2015
Persistent link: https://www.econbiz.de/10011285476
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4
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
Saved in:
5
Digital infrastructures for inter-firm business : analyzing the impact of technological evolution on the organizational adoption of inter-organizational information systems
Kreuzer, Stanislav
-
2017
Persistent link: https://www.econbiz.de/10012015014
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6
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
7
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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8
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
9
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
10
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
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