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~subject:"Celebrity endorsement"
~subject:"Gender studies"
~subject:"Germany"
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Search: subject_exact:"Fragrance"
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Celebrity endorsement
Gender studies
Germany
Perfume
40
Parfüm
39
France
12
Frankreich
12
Consumer behaviour
7
Konsumentenverhalten
7
Cosmetics industry
6
Kosmetikindustrie
6
2002-2012
5
Creative industries
5
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5
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fragrance
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Advertising effects
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Flavour
3
Fragrance
3
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Print advertising
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Blancheton, Bertrand
1
Borstnar, Nils
1
Branchik, Blaine J.
1
Doucé, Lieve
1
Ghosh Chowdhury, Tilottama
1
Gorton, Matthew
1
Janssens, Wim
1
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1
Streukens, Sandra
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Bundesverband Parfümerien
2
Colloque "Vers le haut de gamme "made in France"" <2019, Paris-Bercy>
1
Frankreich / Comité pour l'Histoire Économique et Financière de la France
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Consumer goods Europe
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Histoire économique et financière de la France / Animation de la recherche
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Vers le haut de gamme made in France : colloque des 21 et 22 novembre 2019
Blancheton, Bertrand
(
ed.
)
-
Colloque "Vers le haut de gamme "made in France"" …
;
…
-
2021
Persistent link: https://www.econbiz.de/10012506893
Saved in:
2
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
3
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
4
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
5
Branchen-Report / Bundesverband Parfümerien e.V. : vorgestellt anlässlich der Parfümerietagung ...
Bundesverband Parfümerien
-
Düsseldorf : Bundesverb. Parfümerien
-
Nachgewiesen 2010/11(2011) - 2011/12(2012)
Persistent link: https://www.econbiz.de/10009547034
Saved in:
6
Women's fragrances - Germany
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639313
Saved in:
7
Männlichkeit und Werbung : Inszenierung, Typologie, Bedeutung
Borstnar, Nils
-
2002
Persistent link: https://www.econbiz.de/10010212160
Saved in:
8
Bericht des Bundesverbandes Parfümerien e.V. : vorgelegt anläßlich der Parfümerie-Tagung ...
Bundesverband Parfümerien
-
Recklinghausen
-
Nachgewiesen 1994/95(1995) -
Persistent link: https://www.econbiz.de/10000552997
Saved in:
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