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~subject:"Celebrity-Werbung"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Search: subject:"advertising"
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Subject
All
Celebrity-Werbung
Internet marketing
Online-Marketing
7,558
Consumer behaviour
6,546
Konsumentenverhalten
6,546
Advertising
5,472
Werbung
5,392
Advertising effects
5,077
Werbewirkung
5,077
Social Web
4,146
Social web
4,146
Brand management
2,362
Markenführung
2,362
International marketing
2,217
Internationales Marketing
2,215
Brand image
1,731
Markenimage
1,731
USA
1,566
United States
1,563
Online retailing
1,523
Online-Handel
1,523
Viral marketing
1,522
Virales Marketing
1,522
Beziehungsmarketing
1,414
Relationship marketing
1,414
Marketing management
1,362
Marketingmanagement
1,362
E-commerce
1,319
Electronic Commerce
1,316
Theorie
928
Theory
928
Brand
902
Markenartikel
875
Social media
816
social media
748
Internet
709
Website
641
advertising
609
Celebrity endorsement
573
Emotion
554
more ...
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Online availability
All
Undetermined
4,754
Free
750
Type of publication
All
Article
8,007
Book / Working Paper
66
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Conference paper
Article in journal
7,995
Aufsatz im Buch
1,374
Book section
1,374
Graue Literatur
502
Non-commercial literature
502
Arbeitspapier
374
Working Paper
374
Collection of articles of several authors
245
Sammelwerk
245
Hochschulschrift
225
Ratgeber
218
Guidebook
208
Case study
180
Fallstudie
180
Aufsatzsammlung
178
Thesis
115
Konferenzbeitrag
110
Lehrbuch
96
Textbook
73
Konferenzschrift
57
Handbook
31
Handbuch
31
Glossar enthalten
28
Glossary included
28
Collection of articles written by one author
26
Sammlung
26
Conference proceedings
21
Amtsdruckschrift
20
Government document
20
Bibliografie enthalten
8
Bibliography included
8
Interview
8
Festschrift
7
Reprint
5
Bibliografie
4
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4
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4
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4
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English
7,962
German
103
Russian
2
Serbian
2
Czech
1
French
1
Slovak
1
Spanish
1
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Author
All
Tucker, Catherine
23
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Skiera, Bernd
15
Hudders, Liselot
14
Ko, Eunju
14
Roy, Subhadip
14
Bigné Alcañiz, J. Enrique
13
Filieri, Raffaele
13
Ghose, Anindya
13
Grewal, Dhruv
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Ahuja, Vandana
10
Bilgihan, Anil
10
Choi, Yung Kyun
10
Jerath, Kinshuk
10
Kim, Juran
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Sreejesh, S.
10
Xiang, Zheng
10
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Institution
All
Academy of Marketing
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
University of Chicago / Law School
1
Published in...
All
Journal of business research : JBR
332
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
126
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
89
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Psychology & marketing
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of promotion management : innovations in planning and applied research
84
Tourism management : research, policies, practice
78
International journal of advertising : the quarterly review of marketing communications
77
Journal of internet commerce
76
Technological forecasting & social change : an international journal
75
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of promotion management : JPM
68
Electronic commerce research
64
The journal of product & brand management
63
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Business horizons
57
Journal of marketing management : MM
57
Journal of management information systems : JMIS
56
Journal of travel and tourism marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
Marketing intelligence & planning
52
Journal of electronic commerce research : JECR
50
Journal of marketing
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of hospitality marketing & management
45
Journal of marketing research : JMR
45
Young consumers : insight and ideas for responsible marketers
45
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Source
All
ECONIS (ZBW)
8,073
Showing
1
-
10
of
8,073
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date (newest first)
date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
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