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~subject:"Children"
~subject:"Niedrigeinkommen"
~subject:"Social Web"
~type_genre:"Book section"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
Application of gaming in new media marketing
3
Exploring the rise of fandom in contemporary consumer culture
2
Handbook of social media management : value chain and business models in changing media markets
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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1
Advertising and violence : concepts and perspectives
1
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
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Banken im Wandel : Direktbanken und Direct Banking
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Bridging the gap between advertising academia and practice
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1
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
1
Global marketing strategies for the promotion of luxury goods
1
Globalization, change and learning in South Asia
1
Handbook of research on techno-entrepreneurship : how technology and entrepreneurship are shaping the development of industries and companies
1
Handbook on ethics and marketing
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Internet advertising : theory and research
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Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
1
Marketing in the cyber era : strategies and emerging trends
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Sozialforschung im Internet : Methodologie und Praxis der Online-Befragung
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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ECONIS (ZBW)
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
3
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
4
Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
Saved in:
5
Food advergames and children : the psychodynamics
Chakraborty, Tanusree
;
Saha, Raiswa
- In:
Application of gaming in new media marketing
,
(pp. 95-111)
.
2019
Persistent link: https://www.econbiz.de/10011913777
Saved in:
6
Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
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7
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
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8
Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda
Lowe, Ben
;
Hasan, Md. Rajibul
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 243-254)
.
2018
Persistent link: https://www.econbiz.de/10011825169
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9
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
10
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
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