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~subject:"China"
~subject:"Consumer psychology"
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China
Consumer psychology
Jugendliche
8
Youth
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Gender
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Geschlecht
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Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
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Advertising
4
Gender roles
4
Hong Kong
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Hongkong
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Werbung
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Advertising effect
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Girls
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Mädchen
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Qualitative study
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Social role
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Soziale Rolle
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Consumer attitudes
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Consumer perception
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Frauen
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Perception
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Verbrauchereinstellung
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Wahrnehmung
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Women
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survey
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Chinese
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Comparison
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Concept mapping
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Consumer perceptions
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Eating habit
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Chan, Kara
5
Ng, Yu Leung
5
Prendergast, Gerard P.
2
Liu, Jianqiong
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Young consumers : insight and ideas for responsible marketers
2
Health marketing quarterly
1
Journal of international consumer marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara
;
Prendergast, Gerard P.
;
Ng, Yu Leung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Saved in:
2
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara
;
Ng, Yu Leung
;
Prendergast, Gerard P.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
Saved in:
5
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Saved in:
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