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~subject:"China"
~subject:"Deutschland"
~type_genre:"Fallstudie"
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China
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Internationales Marketing
133
International marketing
126
Multinationales Unternehmen
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25
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22
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19
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Zentes, Joachim
5
Ahlert, Dieter
2
Buckley, Peter J.
2
Hesse, Josef
2
Horn, Sierk
2
Kruse, Phillipp
2
Aarts, Pieter
1
Albers, Sönke
1
Andrich, René
1
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1
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1
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1
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1
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1
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1
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1
Enke, Margit
1
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1
Frie, Monika
1
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1
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1
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1
Houston, Michael J.
1
Hu, Lala
1
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1
Kaatz, Stefanie
1
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1
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1
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1
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1
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1
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IMADI.net-Projektbericht
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Chinese management studies : CMS
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Cross-cultural and critical perspectives on brands
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1
Duisburger betriebswirtschaftliche Schriften
1
Entrepreneurship in international marketing
1
Europäische Hochschulschriften / 5
1
Event-Marketing : Trends und Entwicklungen
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Gabler Lehrbuch
1
Globalism and regional economy
1
Innovations in international business
1
International journal of retail & distribution management
1
International journal of shipping and transport logistics : IJSTL
1
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
1
Internet economics
1
Journal of international consumer marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Palgrave pivot
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
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Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
1
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ECONIS (ZBW)
34
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1
International digital marketing in China : regional characteristics and global challenges
Hu, Lala
-
2020
Persistent link: https://www.econbiz.de/10012172619
Saved in:
2
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
3
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
4
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
5
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
6
Developing Guanxi relations
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 51-91)
.
2013
Persistent link: https://www.econbiz.de/10010255116
Saved in:
7
Social media marketing in BRIC countries : examining case studies of BMW, adidas, and NIVEA
Trost, Elena
-
2013
Persistent link: https://www.econbiz.de/10010255746
Saved in:
8
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
9
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
10
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
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