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~subject:"China"
~subject:"Globalization"
~subject:"Internet marketing"
~subject:"Supply chain risk management"
~type_genre:"Aufsatz in Zeitschrift"
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Basu, Preetam
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European journal of operational research : EJOR
3
Decision
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The journal of business strategy
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ECONIS (ZBW)
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Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
China-plus-one : expanding global value chains
Basu, Preetam
;
Ray, Partha
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 350-356
Persistent link: https://www.econbiz.de/10013455659
Saved in:
3
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
4
Supplier ratings and dynamic sourcing strategies to mitigate supply disruption risks
Basu, Preetam
;
Ghosh, Soumita
;
Kumar, Milan
- In:
Decision
46
(
2019
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10012103959
Saved in:
5
Pricing and sourcing strategies for competing retailers in supply chains under disruption risk
Kumar, Milan
;
Basu, Preetam
;
Avittathur, Balram
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 533-543
Persistent link: https://www.econbiz.de/10011811437
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