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~subject:"China"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Geographische Herkunftsangaben"
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China
Designation of origin
278
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278
Consumer behaviour
54
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Brand image
41
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The globalisation of Chinese business : implications for multinational investors
2
2006 Business & Economics Society International Conference ; Vol. 2
1
ASEAN and regional free trade agreements
1
Brand management in emerging markets : theories and practice
1
Business, finance and economics of China
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Deutschland als Reiseziel chinesischer Touristen : Chancen für den deutschen Reisemarkt
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Entrepreneurship in international marketing
1
Geographical indications and international agricultural trade : the challenge for Asia
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International marketing ; Vol. I
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Negotiating a preferential trading agreement : issues, constraints and practical options
1
Origin and branding in international market entry processes
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The wine value chain in China : consumers, marketing and the wider world
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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehic...
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
Saved in:
2
Wine consumption in China : regional differences in territorial brand perceptions
Menival, David
;
Han, Huaiyuan
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 101-115)
.
2017
Persistent link: https://www.econbiz.de/10011616071
Saved in:
3
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
4
Rules of origin in ASEAN+1 free trade agreements and the supply chain in east Asia
Medalla, Erlinda M.
;
Rosellon, Maureen Ane D.
- In:
ASEAN and regional free trade agreements
,
(pp. 171-195)
.
2015
Persistent link: https://www.econbiz.de/10011302236
Saved in:
5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
6
Asian growing markets and competition : evidence in the Chinese wine market
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
The globalisation of Chinese business : implications …
,
(pp. 265-291)
.
2014
Persistent link: https://www.econbiz.de/10012016707
Saved in:
7
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
8
Confucius meets Mao : the changing Chinese national identity and implications for nation branding
Ying, Fan
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 55-71)
.
2013
Persistent link: https://www.econbiz.de/10009782079
Saved in:
9
Geographical indication and institutional organization of food market in China : a case study of Jinhua ham
Wang, Guihong
- In:
Geographical indications and international agricultural …
,
(pp. 204-225)
.
2012
Persistent link: https://www.econbiz.de/10009659916
Saved in:
10
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
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