Tocila, Tudor; Cara, Corina - In: International Journal of Business and Economic Sciences … 9 (2016) 2, pp. 59-64
category after the exposure to different types of service brand testimonials or not. The service category is represented by … Romania. Each subject was exposed to testimonials coming from experts, celebrities and satisfied customers who were endorsing … and behavioural attitudes towards the service category. Findings - Credibility derived from brand testimonials has an …