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~subject:"Commercial television"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
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Search: subject_exact:"Fernsehformat"
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Commercial television
Product placement
Rundfunkpolitik
Fernsehprogramm
826
Television programme
826
Deutschland
217
Germany
208
USA
135
Fernsehen
133
United States
133
Television
126
Theorie
99
Theory
99
Fernsehsender
89
Fernsehwerbung
86
Media usage
86
Mediennutzung
86
Television advertising
86
Television industry
86
Advertising effects
61
Werbewirkung
61
Professional sports
60
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60
Consumer behaviour
59
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59
Privater Fernsehsender
59
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53
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52
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51
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51
Film industry
43
Filmwirtschaft
43
Film production
42
Filmproduktion
42
Broadcasting policy
41
Media economics
40
Medienökonomik
40
Product Placement
40
Sportveranstaltung
39
Großbritannien
38
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69
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65
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54
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54
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29
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29
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19
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19
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16
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14
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12
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4
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German
47
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2
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Kruse, Jörn
5
Durante, Ruben
4
Papandrea, Franco
4
Pinotti, Paolo
4
Stennek, Johan
4
Tesei, Andrea
4
Doyle, Gillian
3
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Rathmann, Peggy
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Berg, Hartmut
2
Chan, Fong Yee
2
Dens, Nathalie
2
Enke, Margit
2
Gangadharan, Nakul
2
Hibberd, Matthew
2
Holtmann, Klaus
2
Jayapal, Jegan
2
Matthes, Jörg
2
Nalbantis, Georgios
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Pawlowski, Tim
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Rothbauer, Julia
2
Rott, Armin
2
Russell, Cristel Antonia
2
Tegge, Svenja
2
Tessitore, Tina
2
Weeds, Helen
2
Acheson, A. L. Keith
1
Adilov, Nodir
1
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Anderson, C. Leigh
1
Aumüller, Krista
1
Balassone, Stefano
1
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Carnegie Commission on Educational Television
1
Center for the Study of Law and Economics <Saarbrücken>
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Hamburgisches Welt-Wirtschafts-Archiv
1
Helmut-Schmidt-Universität
1
Institut für Wirtschaftspolitik <Hamburg>
1
John and Mary R. Markle Foundation
1
Nomos Verlagsgesellschaft
1
Otto-Friedrich-Universität Bamberg
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
The journal of media economics
7
International journal of advertising : the quarterly review of marketing communications
4
Discussion paper / Centre for Economic Policy Research
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Engaging consumers through branded entertainment and convergent media
3
Prometheus : critical studies in innovation
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
3
Tourism management : research, policies, practice
3
HWWA-Report
2
IFN working paper
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport finance
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
SpringerLink / Bücher
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
A BFI book
1
A Bantam book
1
Bamberger betriebswirtschaftliche Beiträge
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Discussion paper
1
Discussion paper / Center for the Study of Law and Economics
1
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1
Discussion papers / UCL, Département des Sciences Economiques
1
Diskussionsbeiträge zur Wirtschaftspolitik
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Forschungsfeld Kommunikation
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
1
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Information economics and policy : IEP
1
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ECONIS (ZBW)
134
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1
The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
4
Why is exclusivity in broadcasting rights prevalent and why does simple regulation fail?
Pouyet, Jérôme
;
Martimort, David
-
2022
Persistent link: https://www.econbiz.de/10013279591
Saved in:
5
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
6
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
7
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
8
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
9
The political legacy of entertainment TV
Durante, Ruben
;
Pinotti, Paolo
;
Tesei, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011668650
Saved in:
10
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
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