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~subject:"Communication"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz im Buch"
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Enterprise 2.0 - Die Kunst, loszulassen
4
Enterprise 2.0 - die Kunst, loszulassen
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How to succeed in the digital age : strategies from 17 top managers
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Strategic corporate communication in the digital age
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Phantom ex machina : digital disruption's role in business model transformation
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
3
Virtual worlds and e-commerce : technologies and applications for building customer relationships
3
Digital Business in Africa : Social Media and Related Technologies
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
2
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
2
E-collaboration ; Vol. 1
2
E-entrepreneurship and ICT ventures : strategy, organization and technology
2
E-marketing ; Vol. 3
2
Handbook of research on integrating social media into strategic marketing
2
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
2
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
2
Key challenges and opportunities in Web entrepreneurship
2
Leitfaden Online-Marketing ; [Bd. 1]
2
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2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Social Software in Unternehmen
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The Routledge handbook of strategic communication
2
Trust and communication : findings and implications of trust research
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Adaptation and value creating collaborative networks : 12th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2011, São Paulo, Brazil, October 17 - 19, 2011 ; proceedings
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Artificial Intelligence and COVID Effect on Accounting
1
Business infrastructure for sustainability in developing economies
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ECONIS (ZBW)
232
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Digital payment systems : state and perspectives
Radenković, Božidar
;
Despotović-Zrakić, Marijana
; …
- In:
Digital Transformation of the Financial Industry : …
,
(pp. 203-216)
.
2023
Persistent link: https://www.econbiz.de/10013549160
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2
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
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3
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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4
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
5
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
6
Beyond the myths of digitalization : labor, space, and ecology in the digital age
Marrone, Marco
;
Peterlongo, Gianmarco
;
Pirina, Giorgio
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 84-102)
.
2023
Persistent link: https://www.econbiz.de/10014329102
Saved in:
7
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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8
Self-employed entrepreneurs' digital mindset
Rosenstand, Claus Andreas Gram Foss
;
Henriksen, Thomas Duus
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 73-94)
.
2023
Persistent link: https://www.econbiz.de/10014431376
Saved in:
9
Corporate Podcasts als Instrument der B2B-Kommunikation : Narrativität in der Unternehmenskommunikation und die Konvergenz von Funktionen
Banholzer, Volker Markus
;
Klimpel Maciel, Nina
;
Weber, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 403-430)
.
2023
Persistent link: https://www.econbiz.de/10014435317
Saved in:
10
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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