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~subject:"Communication media"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan
- In:
The Routledge companion to advertising and promotional …
,
(pp. 83-98)
.
2013
Persistent link: https://www.econbiz.de/10010197577
Saved in:
3
Crossmedia-Optimierung : Leitmedium und Kundenprozesse
Rutschmann, Marc
;
Belz, Christian
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 197-222)
.
2011
Persistent link: https://www.econbiz.de/10008747973
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4
Die normative Bewertung von Cross-Promotion : eine akzeptable Marketing-Strategie für crossmedial aufgestellte Medienkonzerne?
Zacher, Franziska
- In:
Crossmedia : wer bleibt auf der Strecke? ; Beiträge …
,
(pp. 210-225)
.
2010
Persistent link: https://www.econbiz.de/10008702235
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5
Erfolgsfaktoren für Crossmedia-Publishing-Anbieter
Müller, Andrea Christa
;
Müller, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003865556
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6
Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex
- In:
Market research best practice : 30 visions for the …
,
(pp. 319-363)
.
2007
Persistent link: https://www.econbiz.de/10003551892
Saved in:
7
Crossmedia
Vogelsberg, Daniel
-
2006
Persistent link: https://www.econbiz.de/10003396491
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